Enfield on Tuesday launched new Bullet 500, priced at Rs.1.54 lakh (on-road, Delhi). Initially, the bike will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala that have traditionally been the best markets for the Bullet.
Issuing a statement, Eicher Motors said: "The iconic Bullet motorcycle gets a new lease of power today with the launch of the Royal Enfield Bullet 500 in India."
The company statement added that the 500 cc motorcycle will be available at Rs.1,53,855 (on road price for Delhi) and it will be launched in a phased manner across the country.
Royal Enfield Senior Vice President (Sales and Marketing) Shaji Koshy said: "The Bullet 500 is a much-awaited model and while designing the bike for the Indian market, we worked with the preferences of our special Bullet-loving audience here."
Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world, he said.
It comes with a host of new features such as front disc brakes, rear gas shock absorbers, telescopic front suspensions, pillion backrest and an electric start.
The new enfield is gud....but the old one is more gud...
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